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Sam J. Ruggeri is vice president of strategic partnerships and business development at Lincoln IT which has been included on the Channel Futures MSP 501 and recognized as a top MSP in North America and a leader in the Tri-State region. Established in 1998, Lincoln IT adopted the managed service model well over 20 years ago. Prior to his current position, SRuggeri founded MSP - Advanced Vision Technology Group (2022- 2018), and merged and co-founded MSSP True Digital Security which was acquired by Cerberus Sentinel in 2022. He is a successful entrepreneur and a leading figure in the cybersecurity and technology channel. He has spent his career building MSP organizations and serving the security and technical needs of clients. Ruggeri, whose roots go deep into the technology channel, has played a pivotal role in helping advance the channel by developing peer-based groups on behalf of distributors and leading technology suppliers. He is skilled in the enterprise, midmarket, and SMB markets with a strong knowledge of security, infrastructure, strategic partnerships and professional services. A recognized industry veteran and business development professional, Ruggeri is focused on giving back through high-level board and executive speaking engagements for organizations such as TD Synnex, ConnectWise, Informa Tech Channels and HP, among others. Ruggeri earned a bachelor’s degree in computer science and business management from SUNY Old Westbury College.